Navigating On-Page SEO: Essential Tasks for Better Rankings
On-Page SEO is the most important item of any successful marketing strategy. By ensuring these key components of On-Page SEO are completed, you are giving your website the best chance of being successful in search engines.
However, mastering these basic skills, and you are well on the way to achieving better rankings and driving organic traffic to your website.
Keyword Research and Optimisation: By identifying what terms that your target audience is searching for, you can create content based on these terms that will reflect your authoritative status within your industry.
High-Quality Content: The best to rank highly on search engines is to have high-quality content that is relevant and valuable for visitors. You should focus on writing original content that addresses the question(s) that any visitor would have. This will help to keep more people scrolling on your website for longer, which will be viewed positively by search engines.
Navigating On-Page SEO unlocks benefits like higher search rankings, increased organic traffic, and improved user engagement through optimized meta tags, quality content, and a well-structured site
Meta Tags and Headings: Meta tags are HTML tags that exist to inform search engines what to display within Search Engine Result Pages (SERPs). They also help define what is displayed on the SERPs themselves. Using relevant keywords, written in a concise and natural manner will help to be shown to users searching for keywords and phrases.
Website Speed and UX: The longer a website takes to load, the higher its bounce rate will be, which search engines view as visitors not finding answers to their questions and attracting a negative score.
1 in 4 visitors
would abandon a website that takes more longer than 4 seconds to load.
Nearly 50% of users
don’t revisit websites that perform poorly for them.
Two-thirds of shoppers
won’t return to an online store if they are dissatisfied with their experience.
A one-second delay
reduces customer satisfaction by 16%.
Source: WebsiteBuilderExpert
Some of the easiest ways to ensure a fast-loading website are optimising images, minimise CSS and JS files using pre-fetch or defer loading and utilising a cache.
Internal Linking: Setting a logical and hierarchical structure for internal pages allow search engines to easily discover and index your content. Using descriptive on any links, rather than a basic ‘Learn More’ will assist by providing additional context and value to visitors and search engines.
Finally, remember that On-Page SEO is an iterative process that should never be thought of as finished or completed. Continually monitoring and optimising will help your website to stay ahead of the opposition.