Breaking Down SEO: A Beginner’s Guide to Navigating Search Engine Optimisation
Search Engine Optimisation (SEO) initially seems like a daunting and complex concept, especially as there is no rule book to follow. However, SEO is simply the process of improving how a website ‘looks’ to search engines and increasing the ranking in Search Engine Result Pages (SERPs). BEAL Creative can break down the basics of SEO to help understand how and why it works for your business’ online presence.
Whilst ranking in all search engines is important, let’s be honest, ranking highly in Google is what every business wants to achieve with their website. All search engines use complex algorithms to determine the best way to rank websites based on the search terms entered.
SEO offers increased website visibility, higher search engine rankings, enhanced user experience, targeted traffic, and long-term growth potential for your business.
The 2 components of good SEO are On-Page and Off-Page and while they are separate, focussing solely on 1 of these components can be detrimental to your overall success. Let’s look at each of these components in greater details.
On-Page SEO
There are several items that can be undertaken here to improve your website On-Page SEO. They include content optimisation, meta tags, images and how successful is the internal linking structure of the website. These items will help to improve how Google and other search engines view your website, making it more relevant and accessible.
Off-Page SEO
Off-Page SEO focuses more on the reputation and credibility of your online presence, which includes looking at which websites are linking to your website, what social media platforms you are utilising and how popular those accounts are.
By combining these two components into a well planned strategy, BEAL Creative can help to improve your websites visibility, attract more organic traffic and lead to achieving your business’ online goals.
The most important aspect to remember about SEO is not to set and forget. SEO is an iterative process that should be monitored closely ensuring that the latest techniques are being applied.