Field Notes

A plain-English blog about web design, SEO, AI search, paid advertising and more.
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SEO vs AI Search: Do You Need Both to Stay Visible Online?

Meta description: AI search tools like Google AI Overviews and ChatGPT are changing how Australians find businesses. Here’s how SEO and AI search visibility work together in…
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Turn Your Website Into a Lead Generation Machine

If you asked most small business owners in Australia what their website actually does for them, you would get a shrug more often than a straight answer. It looks fine. It has the…
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Email Marketing vs Social Media: Where Should Your Marketing Budget Actually Go?

Every small business owner we talk to in 2026 is asking some version of the same question. Should I be spending more time on Instagram and Facebook, or should I be building an…
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SEO vs AI Search: Do You Need Both to Stay Visible Online?

Not that long ago, getting found online meant one thing: ranking on Google. You optimised your site, built some links, kept your content fresh, and hoped you landed on page one…
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Why Your Google Rankings Dropped and What to Do About It

One day your website is sitting comfortably on the first page of Google. Then something changes — traffic drops, the phone gets quieter, and when you search for your own business…
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The Local SEO Checklist Every Australian Small Business Needs in 2026

If your business serves customers in a specific area — a suburb, a city, a region — local SEO is one of the highest-return investments you can make in your online presence. Local…
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How to Optimise Your Website for Google’s AI Overviews

If you’ve searched anything on Google recently, you’ve likely noticed something new sitting above the traditional results — a block of AI-generated text that attempts…
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Google Business Profile Tips and Tricks

If you run a local business and you haven’t spent time on your Google Business Profile, you’re leaving one of the most valuable free marketing tools on the table…
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