Albury Stainless Steel
Industry:
Manufacturing
Services:
Albury Stainless Steel is a specialist metal fabrication company serving Albury–Wodonga and surrounding regions.
With a reputation for high-quality stainless steel, aluminium and mild steel fabrication, their business supports a range of industries—from commercial and residential kitchens to architectural and custom projects.
Business Strategy and Content
Our strategy was to position Albury Stainless Steel as a skilled and reliable partner for precision fabrication work.
We developed practical, search-optimised content that outlined services, materials, and project applications across different sectors.
The messaging was written to appeal to both trade clients and commercial customers, with a focus on expertise, detail and quality outcomes.
Service pages and case studies were structured to support conversions and search visibility.
Web Design
We designed a bold website that reflects the industrial character of the business while remaining clean and intuitive.
Notched corners and custom image shapes inspired by the distinct bench forms commonly found in kitchens and outdoor areas – subtly reinforcing the company’s core service offering.
Strong project imagery, clear headings and streamlined navigation make it easy for users to explore services and view past work.
Web Development
The custom WordPress site was built for speed, performance and ease of management, key features included:
Project Gallery & Case Studies
Built-in functionality for showcasing real projects across different categories, complete with imagery and project summaries
Flexible Templates
For service pages, testimonials and industry types, allowing the client to expand and update their site without technical assistance
Conversion-Focused Layouts
With click-to-call buttons, enquiry forms and clear contact information throughout
Image & Video Content
To bring project together, we captured photography and video from real clients and workshop scenes. This content served multiple purposes:
Project Case Studies
High-quality imagery was used to build out visual case studies that highlight fabrication detail, scope and finish.
Testimonial Videos
We filmed real client feedback on-site to create authentic testimonial content, adding credibility and humanising the service.
Google Reviews
Wrapped on the results
I came to BEAL for advice on increasing our firms website traffic and how we can get more leads.
We noticed a increase in calls and enquiries within two to three weeks of starting. Each month we meet to discuss the data, in terms of what’s working and where improvement can be made. As an owner, seeing the data has allowed us to make informed decisions on our business direction.
Very professional, easily recommend.
Great to deal with, worked with us to accommodate our needs, nothing they can’t do.
Amazing job with our website and SEO.
Phil and Tim at BEAL have done an amazing job with our website and SEO.
Easy to use website
Beal Creative have been amazing to work with. The team created a new easy to use website along with making the whole process stress free.
The level of attention and care
When you buy a product or service, it is paramount that the customer service behind it surpasses others. We are genuinely happy with the experience we have received across all our entities – the level of attention and care we have and continue to receive is second to none.
Extensive Knowledge
The BEAL team created my website and I couldn’t be happier with the service and the end result.
Their extensive knowledge about business and how to best reach the attention of my target audience, has really helped steer my business in the right direction.