Field Notes

A plain-English blog about web design, SEO, AI search, paid advertising and more.
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Google Ads vs Social Media Ads: Which One Is Right for Your Business?

If you’ve got a budget set aside for online advertising, the next question is usually: where does it go? Google Ads and social media ads are the two most common answers —…
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How to Optimise Your Website for Google’s AI Overviews

If you’ve searched anything on Google recently, you’ve likely noticed something new sitting above the traditional results — a block of AI-generated text that attempts…
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Web Design Mistakes That Are Killing Your Conversions

The Web Design Mistakes That Are Quietly Killing Your Conversions Your website might look fine. It loads, it has your services listed, your phone number is somewhere on the page…
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Google Business Profile Tips and Tricks

If you run a local business and you haven’t spent time on your Google Business Profile, you’re leaving one of the most valuable free marketing tools on the table…
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Why Google Ads Still Work (When They’re Set Up Right)

There’s a version of Google Ads that wastes money. Poorly written ads, the wrong keywords, no thought given to the landing page, and a budget that disappears before lunch. A…
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What Is AI Search and Why It Matters for Your Business

Not long ago, searching for something online meant typing a few keywords into Google and scrolling through a list of blue links. You’d click a few, read through some pages…
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Why Your Website’s First Impression Decides Whether Visitors Stay or Leave

You have about 50 milliseconds. That’s how long it takes a visitor to form an opinion about your website — before they’ve read a single word. In that fraction of a…
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Why Hiring a Local Web Designer in Albury Actually Matters

There’s no shortage of options when it comes to getting a website built. You could use a DIY platform, hire a cheap offshore freelancer, or hand it off to a big-city agency…
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