Field Notes

A plain-English blog about web design, SEO, AI search, paid advertising and more.
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SEO vs AI Search: Do You Need Both to Stay Visible Online?

Meta description: AI search tools like Google AI Overviews and ChatGPT are changing how Australians find businesses. Here’s how SEO and AI search visibility work together in…
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Restaurant & Cafe Website Design: What Australian Venues Need in 2026

Meta description: A great menu isn’t enough anymore. Here’s what Australian restaurants and cafes actually need from their website in 2026 — from mobile bookings to…
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Healthcare & Allied Health Website Design: What Australian Practices Need in 2026

Meta description: From online bookings to patient trust, here’s what Australian healthcare and allied health practices actually need from their website in 2026. Slug…
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How to Build a 90-Day Digital Marketing Plan

If you run a small business in Australia, you have probably felt the pull of a dozen different marketing channels at once. Someone tells you that you need to be on Instagram…
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Turn Your Website Into a Lead Generation Machine

If you asked most small business owners in Australia what their website actually does for them, you would get a shrug more often than a straight answer. It looks fine. It has the…
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Why Most Small Businesses Waste Their Marketing Budget

Every year, Australian small business owners set aside a marketing budget with good intentions and high hopes. And every year, a huge chunk of that money disappears into tactics…
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Simple Digital Marketing Strategy Small Businesses Can Stick To

If you’ve ever sat down in January, mapped out an ambitious 2026 marketing plan, and quietly abandoned it by March, you’re not alone. It’s one of the most common…
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Web Design for Tradies: Turning Your Website Into a Job-Booking Machine

If you’re a plumber, electrician, builder, landscaper or any other trade running a business in Australia in 2026, chances are your phone and your ute are still your two most…
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